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"caught in the act": idealista.com's new advertising campaign

idealista.com sees the launch of its new advertising campaign which being showing on the main national and regional television stations during june and july. the campaign aims to enhance idealista.com’s leadership position, currently the top real estate portal in spain and to encourage the younger sector of the population to use idealista to find a homeaccording to  fernando encinar, idealista.com communication manager, “the idea arose internally when we were discussing what we wanted the next campaign to be like. we were looking for a way to disseminate our brand and what we do (to all those who as yet do not know us) and we wanted to forget a link with one of those times when people think, “i need my own home”. in a brainstorming process the situation of “when you are having sex in the car” suddenly appeared on the table. i loved the concept because it is a situation that millions of spaniards have gone through, and when i bounced the idea off some people, they admitted that at that moment we usually think: “if i had my own home…” although another typical thought at that particular moment is “ i’m going to get caught”. we liked both ideas and we spent quite a while thinking about how to merge them and create an innovative spot that leaves no-one indifferent, while at the same time explaining why you need idealista seguir leyendo