The Spanish developer Aedas Homes sold nearly a third of its homes to foreign buyers in 2022, i.e. 28.7% of the developer's new customers were international, around 10 points more than in 2021. This is shown in the study 'Profile of the New Build Home Buyer 2022', which is based on the sample of almost 4,000 customers that the company registered last year.
This flow of Aedas Homes customers from other countries is led, as in 2021, by the Dutch (accounting for 14.4% of total foreign sales), followed by Poles (10.3%) and Germans (10%). "The high presence of customers from Poland represents the great novelty in the list of international buyers. Without a doubt, both the Polish buyer and the rest of the international buyers of Aedas Homes homes are attracted by the quality of life and security that Spain offers, among other residential and social attractions," said Aedas Homes' Sales and Marketing Director, Pablo Rodríguez-Losada.
Another relevant point of the study is the increase in the average price of sales, which goes from 337,000 euros in 2021 to 383,000 euros in 2022, a 13.6% increase, which responds to the generalised rise in inflation caused by the war in Ukraine and which also affects construction costs.
However, the Aedas Homes homebuyer finances only 52.2% of the price of the house, 11 points less than in 2021. "This good financial situation of the buyer places the company in a privileged position in the market," stressed Rodríguez-Losada.
The study also outlines the profile of the buyer of new-build homes: a Spanish couple with an average age of 46 and with children, who are looking for a home with open spaces (56%) and who buy a three-bedroom high-rise flat with an average surface area of more than 80 square metres, with a terrace of 25 square metres and as their main residence in 67% of cases (21% buy as a second home and 12% as an investment).
