Branded residences are becoming increasingly popular in Spain's luxury real estate market. These developments, associated with prestigious brands, offer unique designs and exclusive services. This article explores the cities where these projects are emerging and highlights the latest and most impressive developments, as compiled by the valuation company Tecnitasa.
Malaga and Madrid, market leaders
As a luxury-related phenomenon, branded residences stand out for their prime location. In Spain, these projects have found their place in cities such as Madrid, Barcelona, Malaga and the Canary Islands. Currently, Marbella and Madrid are the two leading places in this segment. Marbella, an established luxury destination on the Costa del Sol, has 12 branded residence projects underway.
Meanwhile, Madrid is gaining ground as one of the most sought-after international luxury destinations, especially by Latin American investors. Renowned hotel chains such as Four Seasons, Mandarin Oriental and Ennismore already have projects in the capital, underlining Madrid's continued growth in this market.
Product types
There are two main types of branded residences: those affiliated with hotel chains and those linked to other luxury brands. The former are more prevalent and are managed by hotel chains, offering five-star services such as security, in-house restaurants, spas, concierge, laundry, and room cleaning. Notable examples include Four Seasons, Hilton, Marriott, and Accor.
In this model, owners typically use the residences part-time, while the hotel chain manages the property the rest of the year. The second type involves partnerships with non-hotel luxury brands. Fashion labels such as Fendi, Dolce&Gabbana, Karl Lagerfeld and Bvlgari, as well as luxury car brands like Lamborghini, Porsche and Bentley, are also entering this market.
Top 10 branded residences in Spain
Mandarin Oriental in Madrid
Building on its success in Barcelona, Mandarin Oriental has launched a new project in Madrid's Salamanca district. This development will feature 30 residences ranging from 180 to 283 m², including penthouses with private swimming pools and 360° views. Prices can reach up to €25,000 per square metre, and nearly all the units have already been sold.
Dolce&Gabbana Design Hills in Marbella
This five-building complex, set amidst gardens and swimming pools, spans over 90,000 m². The residences boast luxury amenities and feature interior design by Dolce&Gabbana Casa. Completion is expected in 2026, with prices starting at €4 million.
Tierra Viva by DarGlobal & Lamborghini in Benahavis
Located near Marbella, this project will feature 53 villas designed with innovative architecture that reflects Lamborghini's aesthetic. The homes will offer exclusive services, with prices ranging from €4 million to €8 million. Some of these villas are listed on idealista for around €4 million.
Leiro Residences at the Higuerón Resort in Fuengirola
This project includes 26 flats and penthouses, as well as six luxury villas. Operated by Hilton, the properties offer access to exclusive amenities such as a spa, Michelin-star restaurant and beach club. Prices range between €1 million and €2 million.
SLS Madrid Infantas Residences
This is Ennismore's first project in Spain, featuring 33 luxury residences with five-star hotel services. The building, formerly the home of writer Enrique Jardiel Poncela, includes an indoor swimming pool, cinema, gym, and restaurant.
Versace Villas in Marbella
In partnership with RG Developers, Versace will design exclusive villas in Nueva Andalucía, Marbella. Valued at over €10 million, these properties will showcase unique designs and expansive private gardens.
Fairmont at La Hacienda Links Golf Resort
Located in San Roque, Cadiz, this development features a luxury resort and 51 residences managed by Fairmont. The villas will include private pools, access to a 2,000 m² spa, and multiple dining options.
Epic Marbella by Fendi
Developed by Sierra Blanca Estates, this project includes 56 flats and penthouses with design by Fendi and five-star hotel services. Prices range from €4.9 million to €12.5 million.
Karl Lagerfeld Villas Marbella
These five luxury villas reflect the designer's passion for architecture and sustainability, using natural materials and offering breathtaking views. The villas include personalised bookcases with the designer's favourite books and are priced up to €15 million.
Elie Saab Villas in Marbella
The Lebanese designer, in collaboration with Urbania, has created five exclusive villas in Marbella featuring minimalist and contemporary designs. Each villa includes an infinity pool, gym, sauna, and more, with prices starting at €8.3 million. Units are available on idealista for just over €8 million.
Historic home with 11 balconies for sale in Madrid’s Los Jerónimos
Listed on idealista for €8.8 million with monthly community fees of €500, the 383 m² residence occupies the second floor of an elegant 1900 building. The home features eleven balconies that flood the space with natural light, a kitchen with a central island, a spacious living room with a library, and four bedrooms and four bathrooms.
Maresme cements its status as Catalonia’s luxury oceanfront hotspot
Over the past five years, lifestyles and housing preferences have evolved significantly. In Spain’s real estate sector, a key trend has been rediscovering Maresme as a prime luxury location. This coastal area north of Barcelona has grown beyond being just an extension of the city to becoming a sought-after destination with its high standards.
Kronos plans to expand its branded residences model in Spain
Kronos Real Estate Group, through its subsidiary Kronos Homes, is considering rolling out its branded residences model in “strategic locations” across Spain, following the “remarkable success” it has achieved in Portugal in partnership with international brands such as Marriott and Hilton.
Turmalina Mansion: a landmark of luxury in the heart of Mallorca
In one of Mallorca’s most prestigious enclaves, nestled between the iconic peaks of Puig d'Alaró and Puig d'Alcadena, Turmalina Mansion is an estate of exceptional calibre. Just 20 minutes from Palma yet entirely immersed in nature, this €24,500,000 property offers the ultimate in Mediterranean sophistication, privacy, and architectural refinement.
Barcelona home for sale at €1.1m with a helicopter in the garden
A house for sale in Barcelona is turning heads on social media and property portals thanks to one truly surreal feature: there's a helicopter parked in the garden. Literally. It’s not a model or a decorative replica, but a real helicopter – complete with cockpit, propellers, military-style paintwork and even a licence plate. Unsurprisingly, the property has gone viral within hours – and for good reason.
Villa Solitaire: the Balearics’ most expensive home on the market
Rising gracefully above the prestigious hills of Son Vida, Villa Solitaire stands as Mallorca’s most exceptional designer residence—and currently the most expensive property for sale across the Balearic Islands on idealista, offered at €39,500,000. Conceptualised by renowned Milanese architect Matteo Thun, the villa captures the dynamic silhouette of sails floating above its glass-encased living spaces, seamlessly blending sculptural elegance with island tranquillity.
Costa del Sol luxury market attracts buyers from 28 different nations
The Costa del Sol has firmly established itself in recent years as one of the most sought-after and prestigious destinations in southern Europe. Its unique blend of an exceptional climate, high quality of life, modern infrastructure, and a premium residential offering has transformed the Malaga coastline into a magnet for discerning international buyers.