Madrid is ranked as the second most attractive European city for real estate investment, according to a report by PwC and the Urban Land Institute (ULI). This recognition underscores the growth trend the Spanish capital has experienced in the luxury market, where prices per square metre have reached €25,000 in some exclusive developments.
According to Velzia Homes, a boutique real estate agency specialising in high-end properties, the Madrid market is expected to continue its upward trajectory in 2025, driven by international buyers, predominantly from Latin America and the United States. Iconic areas such as Salamanca and Chamberí are particularly popular among these affluent buyers, who place great value on the quality of finishes, exclusive amenities and the legal security the city provides.
Velzia Homes' founder and CEO, Chany Chapnik, emphasises the discerning nature of foreign investors: "Many use these properties as a temporary primary residence or as a home for their children studying in Spain." The average investment for these buyers is around €2.5 million, a sum that is twice the average investment made by domestic buyers.
Velzia Homes plans to launch key projects such as Ayala 19, Almagro 38 and Villalar in 2025, which will set a new benchmark in the luxury sector. Furthermore, the company is embracing digitalisation and artificial intelligence to streamline processes and provide a more personalised experience for its clients.
With over €150 million in assets under management, Velzia Homes has become a benchmark in the renovation of homes and buildings in Madrid, having completed more than 350 projects since its inception in 2019. The company continues to attract significant international wealth, thanks to its innovative approach and the city’s residential offerings, which combine top-tier education, a favourable climate, and a vibrant cultural scene.
This dynamism positions Madrid as a leading destination for real estate investment in Europe, with strong prospects of continuing to attract foreign capital in the years ahead.