Luxury property growth cements Alicante as Spain’s third market

One of the most notable findings is the rise in sales. According to the agency, 53,385 transactions were completed in 2025 – a 2.9% increase on the previous year – confirming the area as Spain’s third most dynamic property market, behind only Madrid and Barcelona, with 81,484 and 73,285 sales respectively.

The company also highlights the solidity and dynamism of the region – with 81.5% of transactions linked to second-hand homes and 18.5% to new-build property.

The figures further underline regional leadership, with the province accounting for 47.3% of total market share in the Valencian Community – driven in particular by municipalities such as Torrevieja, Alicante and Orihuela, all of which rank among the 15 municipalities with the highest number of property sales in Spain.

Another key factor is the strong presence of international buyers in Alicante province, who account for almost half of all transactions at 43.3%. A particularly striking figure is that nearly one in four foreign property purchases made in Spain overall (23.7%) take place in Alicante.

However, foreign demand has declined year on year, with the number of international purchases down by 13.4%. Despite this drop, buyers from Poland, the UK and the Netherlands continue to show the greatest interest in purchasing homes on the Costa Blanca.

Within the province, one municipality stands out above the rest: Jávea. The report identifies it as the most expensive town in the Valencian Community. According to 2025 data, the average price stands at €3,436 per square metre – up 13.3% year on year and well ahead of Benidorm (€3,081/m²) and Calpe (€3,042/m²), the only other municipalities to exceed €3,000 per square metre.

Eurojavea’s transaction data also shows that the average asking price for single-family homes in Jávea reached €1.4 million – with international buyers dominating the market and accounting for 64% of all sales.

Looking ahead, the director of the Real Estate Market Chair, Luis Alberto Fabra Garcés, and Eurojavea manager Stephan Fremeijer, who presented the report, noted that while matching the record levels of activity seen on the Costa Blanca in 2025 will be challenging, the market is expected to remain highly dynamic.

Price forecasts point to a continued upward trend – although with more moderate growth.

“It is essential to understand the strategic evolution of the market, both globally and in Spain, to respond to new buyer profiles,” Fremeijer said.

“The way development is managed on the Costa Blanca and across Spain will be key to consolidating this growth. Factors such as legal certainty, service quality and a commitment to strategic infrastructure like international schools are increasingly decisive for international buyers,” Fabra Garcés added.

“The buyer profile has also changed significantly. In the past, purchases were mainly made by clients acquiring a second home after selling their business. Today, we are seeing a much younger audience – buying not only to invest or holiday, but to settle and build a long-term life project in the area. The Costa Blanca, and Jávea in particular, continue to strengthen their appeal as a result of this shift, driven by rising international demand, especially in the premium segment,” Fremeijer concluded.