Madrid’s Salamanca neighbourhood continues to attract interest from luxury investors. Investment firm Bet Capital has leveraged this trend by closing several off-market transactions in the area. The company employs a call option system to swiftly and efficiently secure strategic assets, enabling it to acquire both commercial and residential properties on sought-after streets such as Juan Bravo and Ayala. This approach reflects a targeted strategy focused on assets emerging from inheritances, estate restructurings or other special situations that are rarely made public.
Under the leadership of Alfonso Bayón, Bet Capital avoids direct property purchases, instead securing the right to acquire assets under pre-agreed conditions. “Our strength lies in our structure. We don’t buy property outright; we acquire options on assets that have already been filtered, analysed and negotiated,” Bayón explains. This method allows the firm to operate with agility and offer investors access to high-yield opportunities without the typical market barriers.
Recent examples of this strategy include a purchase option for a 300 m² commercial premises on Calle Juan Bravo, which was later sold to an investor at a price well below residential market value following its conversion. Another notable case involved a 130 m² flat on Calle Ayala, also secured via option and transferred at a highly competitive price.
These transactions align with a strategy centred on acquiring assets stemming from inheritances, estate restructurings or unique situations that are rarely disclosed publicly. This approach has positioned Bet Capital as a strategic intermediary between sellers and buyers within Madrid’s luxury property market.
The firm reports growing interest in the area from new investors in both the United States and Spain, particularly those seeking well-structured assets with strong capital appreciation potential in mature urban districts. Bet Capital continues to pursue opportunities in Salamanca and nearby neighbourhoods such as Justicia, Almagro and El Viso, with a focus on uncovering under-the-radar value rather than competing for high-profile listings.