idealista, Europe’s largest real estate marketplace by traffic, has announced the launch of its operations in France.
Founded 27 years ago and already the market leader in Spain, Italy and Portugal, the company is taking a further step in its international expansion. It aims to become a leading platform for French real estate professionals, while offering users in France the browsing experience already used by millions of people across its three existing markets.
With its entry into France, idealista offers real estate professionals a new platform intended to bring greater transparency to the market and more freedom to sector professionals. The company says the new service will provide French users with a simpler, easier, safer and faster property-search experience.
The launch strengthens idealista’s international presence. The company says it is the only real estate platform worldwide to have launched in, and become the market leader of, countries other than its home market. It also reinforces idealista’s position as one of the few Spanish start-ups to have established a successful international footprint.
For Jesús Encinar, founder and CEO of idealista, “entering the French market is an enormous challenge for us, but we are doing so with the greatest respect and a great sense of responsibility. We have spent many years working with thousands of real estate intermediaries across Europe, and we understand the particularities of each market in which we are leaders, as well as professionals’ real needs.
Although we are new to France, 27 years of close collaboration with thousands of European real estate professionals have given us the knowledge and the right tools to offer a good experience to both professionals and users.”
To lead the platform’s development in France, idealista has appointed Aurélien Flament, a prominent figure in the French real estate and proptech sectors.
Flament spent 14 years at Leboncoin Immobilier, where he played a key role in establishing the platform as a market leader. He will now oversee the development and growth of idealista’s presence in France.
idealista.fr already has offices in Paris and is building a team focused on creating a strong alternative for estate agents seeking to grow and improve their client portfolios, while helping to meet the property needs of users in France.
With a 27-year history, idealista is Europe’s real estate portal with the largest database and highest traffic, according to the company. It has more than 1.5 million active listings, 7.3 million monthly users and over 200 million visits each month across Europe.
More than 70,000 real estate professionals use the platform to manage their property portfolios and connect with millions of prospective buyers and tenants.
Since its foundation in 2000, idealista has changed the way people search for a home and has become the preferred platform for millions of people in southern Europe looking to buy, sell or rent property.
Alongside its marketplace, idealista has developed technology tailored to the practical needs of real estate professionals, including features, high-quality data and tools designed to generate measurable growth opportunities. Many of these solutions are available through the idealista app, one of the sector’s leading platforms.
