Spain attracts millions of tourists annually, drawn by its rich history, vibrant culture and diverse landscapes. From the sun-kissed beaches of the Mediterranean to the rugged peaks of the Pyrenees, every region offers a unique experience. But which Spanish cities are the most popular among visitors?
Based on the Hotel Occupancy Survey conducted by Spain's National Institute of Statistics (INE) in September 2024, these are the cities most frequently chosen by travellers, considering those who spend one or more consecutive nights in the same accommodation.
Madrid
Madrid, the capital of Spain, never ceases to amaze. With its perfect blend of tradition and modernity, it boasts a diverse array of cultural, food and leisure activities. Highlights include the majestic Royal Palace and the renowned Prado Museum. Furthermore, it is celebrated for its vibrant nightlife and exquisite cuisine.
Barcelona
Barcelona is renowned for its modernist architecture, golden beaches and vibrant cultural scene. The city is synonymous with Antoni Gaudí's masterpieces, including the iconic Sagrada Família and the colourful Park Güell. Its lively streets range from the bustling Las Ramblas to the historic Gothic Quarter. Another of Barcelona’s major draws is its food scene, with markets like La Boqueria.
Seville
In Seville, the capital of Andalusia, you can immerse yourself in its warmth and southern charm. The city is celebrated for its rich cultural heritage, with landmarks such as the Seville Cathedral, Giralda and Real Alcázar. Wandering through the Santa Cruz neighbourhood or experiencing a flamenco performance in Triana are unforgettable highlights. Seville is also famed for its vibrant festivities, particularly Holy Week and the April Fair.
Palma
Palma, the capital of Mallorca, seamlessly blends Mediterranean charm with a warm climate, stunning beaches and a rich history. The city is renowned for its majestic Cathedral of Santa Maria, known as La Seu, which rises dramatically overlooking the sea. Its picturesque old town and bustling port are also among its main attractions.
Benidorm
Benidorm, situated on the Costa Blanca, is known for its impressive skyscrapers and lively nightlife. Its golden sandy beaches provide the perfect setting to bask in the sun and enjoy the Mediterranean Sea. The city also offers a variety of water sports and theme parks, ensuring entertainment for visitors of all ages. The old town, El Balcón del Mediterráneo, boasts stunning panoramic views that are not to be missed.
Valencia
Valencia presents a remarkable fusion of history, culture and modernity. From the futuristic City of Arts and Sciences to the historic old town with its Gothic and Renaissance architecture, it is a city where tradition and innovation coexist. Its mild climate and golden beaches also make it an ideal year-round destination. Moreover, Valencia’s cuisine is a major highlight, celebrated as the birthplace of paella.
San Bartolomé de Tirajana
San Bartolomé de Tirajana, situated on the island of Gran Canaria, is a destination that blends stunning natural landscapes with a wealth of tourist attractions. Famous for its expansive golden sand beaches and the striking dunes of Maspalomas, this town is a haven for sun and sea enthusiasts. Its year-round warm climate makes it the perfect destination for a holiday in any season.
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Granada
Nestled at the foot of the Sierra Nevada, this Andalusian city is famed for the majestic Alhambra, a stunning palace and fortress that ranks among Spain's most iconic landmarks. Granada also provides a distinctive experience with its lively local culture and excellent cuisine. The Albaicín district, with its labyrinth of narrow streets and whitewashed houses, offers breathtaking panoramic views and is perfect for wandering and exploring. Additionally, the city is renowned for its tapas, making it a must-visit for foodies.
Calvià
Calvià, located on Mallorca, is a premier tourist destination that blends idyllic beaches with a rich array of cultural and leisure opportunities. This Balearic town is celebrated for its vast stretches of golden sandy beaches. Beyond the coastline, Calvià offers a variety of outdoor activities, from hiking in the Serra de Tramuntana to enjoying water sports along its shores.
Adeje
Adeje, located on the southwest coast of Tenerife, is one of the most sought-after tourist destinations in the Canary Islands. Renowned for its year-round warm climate and stunning landscapes, it offers an unforgettable experience with attractions such as Playa del Duque and Playa de Fañabé, ideal for sunbathing and enjoying the Atlantic Ocean. Additionally, Adeje is famous for its luxury offerings, featuring a wide range of five-star hotels and resorts that ensure a dreamlike stay.
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