idealista, the leading real estate marketplace in Southern Europe, is sponsoring the Eurovision Song Contest for the second time. This year, the contest will take place in the English city of Liverpool from 9th to 13th May. As part of the sponsorship agreement, idealista will have a presence in the programme's worldwide credits. The brand will also benefit from the visibility of live TV fundraisers and photocalls.
The partnership also includes a "digital" presence on the official website, app and social networks and in all videos produced by the Eurovision Song Contest on Youtube. In this sense, idealista will also be a sponsor of "Eurovision this Month", a series of videos which offer content and news of what is happening around Eurovision from April to July.
According to Francisco Iñareta, spokesperson for idealista, "we share a series of values with Eurovision, of openness to the world, of freshness, of joy, of connection with a young and not so young audience. The sponsorship of the festival is part of our policy of supporting culture and creativity. That's why we decided to take another step together to reach the city where the Beatles were born. This agreement plays a strategic role in our growth in Italy, Spain and Portugal, with the aim of increasing the international appeal of the brand through the unique Eurovision experience.
With offices in Spain, Italy and Portugal and a workforce of more than 30 different nationalities, idealista is the meeting point for people looking for a home. Innovation, talent and diversity are part of the DNA it shares with the Eurovision Song Contest. In addition, the Festival is an experiential, inclusive event with an international perspective, like the search for a home through idealista, the largest real estate platform in southern Europe.