
The luxury housing market in Spain has experienced significant growth in recent years, driven by rising demand for exclusive properties and the appreciation of real estate in some of the country’s most desirable locations. Since 2019, the average price of properties valued at over €3 million has risen by 37% across Spain, according to data from Grupo Tecnitasa. This rise has driven the average value of these properties from over €3.8 million in 2019 to nearly €5.4 million in 2024, highlighting the strength and consolidation of Spain’s luxury market. In the past year alone, values have grown by 4.5%.
The most exclusive areas: Alicante, Madrid and Barcelona lead
Although the Balearic Islands, Madrid and Barcelona have traditionally set the benchmark for the luxury real estate market, new locations are beginning to emerge, such as Alicante, Girona and certain areas of the Canary Islands. Alicante, in particular, has recorded the largest price increase over the past year, with a rise of 9.6%. This growth is partly attributed to the fact that prices in Alicante started from a more accessible base than in other regions, making it easier for values to appreciate.
In contrast, cities like Madrid and Barcelona, where the luxury market is already well established, have increased 7.48% and 7.73%, respectively. These locations continue to attract both Spanish and international buyers due to their cultural offerings, architectural appeal and prime locations. In Madrid, neighbourhoods such as Salamanca and Recoletos are prominent as epicentres of luxury, while in Barcelona, areas like Pedralbes and Eixample remain the most highly valued.
The Balearic Islands: Spain's luxury epicentre
The Balearic Islands, however, continue to hold their position as the region with the highest prices in the luxury segment. According to the Tecnitasa report, the highest recorded value in the past year exceeded €50.6 million in Pollença. This area remains a key attraction for high-net-worth buyers, with over 15% of luxury properties valued above €10 million.
Emerging trends: revaluation and sustainable luxury
The evolution of luxury home prices is driven not only by location but also by emerging trends that are reshaping the sector. Today’s buyers highly value features such as customisation, sustainability and energy efficiency.
This approach to “quiet luxury” reflects a preference for quality and sensory experience over ostentatious displays of wealth. Additionally, the rise of mini sector-based enclaves – communities of individuals with the same profession or interests – is also driving up valuations in certain areas, such as Girona.
The future of the luxury market in Spain
With an overall increase of 4.53% in luxury home prices, Spain’s high-end real estate market is in a phase of expansion. Trends such as sustainability, personalisation and the creation of exclusive communities are propelling this segment towards a new paradigm. In a landscape where the definition of luxury is continuously evolving, the value of these properties will increasingly reflect not only their material worth but the quality of life and experiences they offer buyers.