At the Luxury Real Estate Investment Conference, organised by Tecnitasa in Marbella, Mariano Beristain, Business Development Director of DM Properties, shared an optimistic outlook for the sector. "International developers continue to purchase land on the Costa del Sol at premium prices because they believe in the future of luxury housing here," he stated. His remarks reflect the steadfast confidence driving global investment into the region, further reinforcing its status as a prime hub for high-end property ventures.
The conference, with idealista/news as its media partner, brought together industry experts who unanimously agreed that the Costa del Sol’s unique allure extends far beyond its exquisite properties. Selma Dolebrook, Málaga representative for the Tecnitasa Group, emphasised that Marbella’s true luxury lies not only in its cutting-edge design and innovation but also in its privileged climate, natural beauty and high level of security. José Antonio Muro, General Manager of the Tecnitasa Group, echoed this sentiment, stressing the crucial role of leisure, education and healthcare in shaping the region’s exceptional value.
Emerging trends are transforming the luxury real estate market. Dolebrook highlighted the rising demand for branded residences, which foster a stronger emotional connection between buyers and the brand. This trend is attracting a younger clientele, including influencers and athletes, who seek cutting-edge technology and highly personalised homes.
The decentralisation of the luxury market was another key theme. Muro explained that, with limited availability in traditional prime locations, luxury developments are expanding into less densely populated areas such as Estepona and its neighbouring towns. These locations offer greater privacy and a closer connection to nature, aligning with modern buyers' growing preference for sustainable and self-sufficient homes.
Sustained growth
Carolina Sánchez, Aedas Homes' Costa del Sol representative, highlighted the importance of understanding and catering to the needs of discerning buyers. She revealed that 40% of the 20 developments Aedas Homes is currently undertaking in the region are dedicated to the luxury market, carefully selecting locations that offer access to golf courses and marine activities.
Enrique López Granados, founder of Caledonian, emphasised that the future of branded residences lies in delivering a seamless, worry-free experience through the comprehensive management of prestigious hotel brands. He referenced the developer’s project that the developer is creating with St. Regis.
Matías Villarroel, on the other hand, underscored the urgent need to balance the luxury property boom with a greater focus on affordable housing. He stressed the importance of close collaboration with the authorities to create a more balanced market that benefits all stakeholders.
All speakers in the first roundtable agreed that the luxury sector serves as a powerful economic catalyst for the region. Carolina Sánchez highlighted how this segment drives local development, increases tax revenues and stimulates business activity. Effective collaboration between the public and private sectors remains essential to further establishing the Costa del Sol as a premier global investment destination.
In conclusion, participants in the first two panels agreed that the Costa del Sol remains a magnet for investors and buyers, thanks to its unparalleled quality of life, luxury infrastructure and world-class services. With demand continuing to rise, the region's luxury real estate market is set for sustained growth, in line with the expectations of a global and refined clientele.
Luxury flat in Spain’s tallest tower for sale at €5m
Located in Benidorm’s iconic Intempo Tower – the tallest residential building in Spain at 200 metres with 47 floors –this luxurious flat offers over 500 m² of space and breathtaking views of the Mediterranean Sea. Situated on the 45th floor, near the very top of the building, it is for sale on idealista for €5 million.
Barcelona home for sale at €1.1m with a helicopter in the garden
A house for sale in Barcelona is turning heads on social media and property portals thanks to one truly surreal feature: there's a helicopter parked in the garden. Literally. It’s not a model or a decorative replica, but a real helicopter – complete with cockpit, propellers, military-style paintwork and even a licence plate. Unsurprisingly, the property has gone viral within hours – and for good reason.
Costa del Sol luxury market attracts buyers from 28 different nations
The Costa del Sol has firmly established itself in recent years as one of the most sought-after and prestigious destinations in southern Europe. Its unique blend of an exceptional climate, high quality of life, modern infrastructure, and a premium residential offering has transformed the Malaga coastline into a magnet for discerning international buyers.
Discover luxury villas for sale in Mallorca’s finest locations
Looking to buy a luxury villa in Mallorca? This sun-soaked Balearic island offers an irresistible blend of Mediterranean beauty, world-class amenities, and a relaxed lifestyle, making it one of Europe’s most desirable destinations for luxury real estate.
Villa Solitaire: the Balearics’ most expensive home on the market
Rising gracefully above the prestigious hills of Son Vida, Villa Solitaire stands as Mallorca’s most exceptional designer residence—and currently the most expensive property for sale across the Balearic Islands on idealista, offered at €39,500,000. Conceptualised by renowned Milanese architect Matteo Thun, the villa captures the dynamic silhouette of sails floating above its glass-encased living spaces, seamlessly blending sculptural elegance with island tranquillity.
Spain’s 30 most exclusive neighbourhoods revealed: prices top €10,000/m2
Property prices for resale homes in Spain have reached €2,391/m², the highest level recorded in idealista’s historical series. According to the latest market report, which analyses districts and neighbourhoods across the country, the areas with the highest average property prices are concentrated in just seven municipalities: Madrid, Barcelona, Palma, San Sebastián, Marbella, Estepona and Adeje. In these prime locations, prices surpass €7,000/m², reaching over €10,000/m² in sought-af
Luxury villa for sale in Elche with enough land for a football pitch
If you dream of living surrounded by Mediterranean nature, on a property offering maximum privacy, spaciousness and comfort, this luxury villa near Elche is the perfect opportunity. Nestled on a spectacular 10,000 m2 plot of land, equivalent to a little more than a football pitch (105 m x 68 m = 7,140 m2), this magnificent property blends the rustic charm of Mediterranean architecture with the most modern and sophisticated finishes. The villa is listed on idealista for €2 million.