Do you want your home to stand out on the market?

idealista lists hundreds and thousands of properties for rent and sale, so competition is stiff. However, you can make your home stand out if your listing is good. In this article, we offer practical tips on creating an eye-catching listing to grab the attention of potential buyers or tenants.

Tips to make your property listing in Spain stand out

1.  The most important thing: good photos

The first thing seen on idealista is the property's main photograph. It is your property's cover letter. Choose an attractive one that draws attention. If your home's highlight is the garden, make sure the garden is featured in the main photo. Also, ensure that all your photos are high quality, well lit and taken from angles that showcase your home without distorting reality.

Hiring a real estate photographer is always advisable, as they will know how to capture your property's essence and its spaciousness. This also helps to speed up the process, as it avoids unnecessary surprises when potential buyers visit the property.

You should not only be concerned with showing photographs of the interior but also of the outside of the property, even the surrounding area. A clean and tidy house is a must when taking the photographs.

2. Detailed description

A well-written description is key to capturing the interest of potential customers. Be clear and concise. Highlight your home's unique features, such as its location, size, number of bedrooms and bathrooms, and any recent renovations or improvements. Don't forget to mention details that could prove attractive, such as proximity to amenities, public transportation, schools, and recreational areas. 

Honesty is key – avoid exaggerating or giving incorrect information, as this can lead to mistrust and waste your time with viewings that lead nowhere. For example, if the house has a terrace with a barbecue, talk about how nice and enjoyable the barbecue is with friends and family. 

Try to be specific. If the house has high-quality thermal insulation, talk about how well the house feels all year round, and how much energy it uses. If the property is located in an area with excellent services, explain what they are, etc.

Each property has something special that sets it apart. Identify these features and be sure to highlight them in your listing. It could be a spectacular view, a spacious garden, a modern kitchen, a distinctive architectural design or anything else that makes your property unique. These features can be the selling point for interested parties.

Things you should definitely include in your listing:

1. Number of rooms.
2. Surface in m2.
3. Bathrooms and toilets.
4. Year built.
5. Whether there is a lift or not.
6. Floor number.
7. Whether it has a terrace or balcony.
8. If there is a garden.
9. Pool.
10. Parking place.
11. Storage room.

3. Price in line with the market

Price is one of the most important factors in attracting potential buyers. Make sure you set a price that is competitive and in line with the current market. Having the guidance of a real estate agent can help you sell faster and at a better price. 

Research similar house prices in your area and adjust the price according to your home's characteristics. Ask around and find out how much homes with the same number of bedrooms as yours are selling or renting for. Justify the price in the description by mentioning the advantages and improvements your property offers.

On idealista, you can get a free property valuation.

4. Consider making a video

Besides photographs, housing videos are highly valued by potential buyers or tenants, as it is a more intimate way of viewing a property. Listings with videos are better positioned than those without.

If you want to record a professional video for your home, you can hire the services of idealista's photographers via this link. They will help you prepare your home to show its very best side.

5. 360 Tour

360º virtual tours are created by taking panoramic photographs of all the rooms of the property. A professional photographer will visit the property to take these images. From these photographs, a complete 360º model of your property will be created, allowing potential buyers to explore it from any location. If you're interested, you can find more information here.

6. Home staging

Home staging is a technique that involves preparing a house for sale or rent. According to experts, a home-staged property sells up to eight times faster. Buyers need to fall in love with the property in the first 90 seconds of the viewing. This strategy increases viewings, speeds up the sales process and minimises price negotiations, thus optimising the transaction.

Basic principles of home staging:

• Tidy and empty: depersonalise spaces, create spaciousness and improve movement within the home.
• Cleaning: deep clean and remove any unpleasant odours.
• Fix and repair: fix things like broken glass and damp and finish any pending repairs.
• Refresh: apply white paint on walls, renew bathrooms and kitchens, and improve worn floors.
• Rearrange: rearrange furniture to optimise the sense of space.
• Revalue: include decorative elements that enhance your home's aesthetics.

7. Energy certificate

Having an energy certificate is essential for selling or renting a property. It also gives potential buyers or renters a rough idea of how much they will spend on energy if they move into the property.

8. Respond quickly to queries

Speedy communication can make a difference. Respond to enquiries as quickly as possible and provide any additional information potential buyers or renters may need. Providing good service can significantly increase the likelihood of closing the deal.