Korean retail hits Barcelona: Kim Market, the city’s first "konbini"
In the heart of Barcelona’s Eixample, at 195 Carrer València, Kim Market opened this summer. More than a traditional supermarket, it is considered the city’s first "konbini". Branded as a “Korean Market & Tasting Experience,” the store offers an immersive visit: its interior mimics a Seoul bus stop, while each aisle showcases iconic Korean products, many popularised by K-dramas or viral on TikTok.