IKEA is going green. This year in IKEA stores across Spain and Europe, the Swedish furniture giant will launch 'Green Friday' from 23rd to 29th November 2020, an action which, in the context of the traditional Black Friday, will promote the repurchase of the company's furniture, with the aim of encouraging responsible consumption instead of impulse buying. The Swedish company will double the usual valuation value of the furniture that its customers no longer need, for which they will receive a refund card to spend in IKEA.
IKEA's furniture repurchase service has existed in Spain since 2016 and the company is now working on a new platform to relaunch it in the coming weeks. 'Green Friday' will give the service a welcome boost and will take place globally in IKEA stores in 27 countries during the 'Black Friday' trading period, an emblematic action with which the company aims to show its commitment to becoming a circular and climate-positive company in all its operations by 2030.
Depending on the condition of the furniture, the value of used furniture could be as much as 50% of its original price and during the Green Friday period, IKEA Family members will receive twice the value of the usual appraised value for the furniture on a gift card that will not expire.
The products that IKEA buys back from its customers will then be offered for sale at the same price as that offered to their original owners in a space in the shops called the 'Circular Hub' (formerly known as the 'Loft of Opportunities').
In addition to promoting the circular economy, the action aims to give IKEA customers the opportunity to acquire more affordable furniture for their homes in a context that is complex for many in the current climate.
Last year alone, the company gave a second life to 47 million products (2 million in Spain) by buying them back, repackaging them and putting them back on sale in its shops.