How to sell a property in Spain quickly

Did you know that 92% of buyers use the Internet to search for homes? If you're planning to sell a property in Spain and advertise on an online portal such as idealista, one of the keys to selling your house quickly on the internet is to promote the sale effectively. Creating a good property listing or advert is crucial for the successful sale of your property. With this in mind, let's find out how to sell a property in Spain quickly. 

Making your property more attractive

Digital marketing allows you to bring your property closer to buyers through online listings, by means of a written description and a look inside the property through professional images, videos and virtual tours. If you want to sell your home quickly, there are a number of tricks and strategies that will help you sell the flat and make your home more attractive to potential buyers. However, if you are short on time and would prefer to save yourself headaches, we recommend consulting experts in the sector. An estate agent knows the market inside out and knows how to sell a property and who to sell it to.

Firstly, if personal circumstances require you to speed up the selling process and you have a flat that you urgently need to sell, the quickest way is to set an attractive market price for the property. Publish your property on the main real estate portals and make it appear at the top of property lists. If the asking price of the house is in line with market reality, you are likely to sell it quickly, but if it is not in demand or is not attractive enough, you may need to hire the services of real estate experts. Having the help of specialised agents will not only guide you when it comes to the value of the property, you should know that every real estate agency also has its own database with real prices of homes or commercial premises for sale.

To help you sell a home, make sure your listing highlights the special features that make the home unique. A swimming pool, hot tub or fireplace, for example, are features that can increase the value of your listing and make the person viewing it want to visit it and even imagine themselves living there.

Good photos help sell your house quickly

Photos are one of the first things buyers look at to get an opinion about your house. They are key tools to make your property stand out from the rest of the listings, increase its value and increase contacts depending on the number of images you publish per listing.                                                                

At idealista, we recommend uploading between 25/30 photos per property, showing all possible rooms, as well as floor plans of the property, common areas, the garage, storage room and the surrounding area.

To take good photos and sell your house quickly in Spain, we advise you to prepare the lighting: avoid taking photos in poor lighting, with the house untidy or with personal objects in the way. It's best to depersonalise and tidy up the house as much as possible so that the photos transmit a feeling of brightness, order, spaciousness and cleanliness.

Turn on all the lights in the house, taking care of the framing, activating the grid on your camera or mobile and using a fixed or panoramic tripod whenever possible. There are also some free tools and apps to help you create and edit your photos to professional standards. Take a look at how to edit photos with snapseed and find out how to make your photos look spectacular. Remember, you're selling light and space.

More and more real estate agencies know how to put these tips into practice and have professional photography services that will help you make the most of all the rooms, common areas, views and surroundings of your home. 

Make videos to sell your house quickly

80% of internet traffic is video, so if your property listing includes a video, it is very likely to generate 200% more clicks than another advert that only has photos. Videos o your property should be no longer than a minute and a half and no shorter than 30 seconds. The reason is simple, a long video can be tiresome and even tire your audience while, with a very short video, you will probably not be able to show all the information about the property.       

There are video apps such as Magisto, Canva, Crello, Imovie, Filmorago or Lumafusion, which can help you to create and edit videos of your properties in a very simple way with very interesting results.

On idealista, only 15% of property listings have floor plans. It has been proven that listings that include a floor plan have more contacts and get a better natural positioning than those that do not. There are many apps for iPhone and Android with which you can create basic floor plans such as MagicPlan, Floorplanner or Room Planner.

Virtual technology to sell your house quickly

Throughout these months of coronavirus confinement, mobility restrictions and social distancing in Spain, virtual tours have become the most immersive experience for property buyers, allowing 24-hour access to the property from anywhere in the world. In short, virtual tours allow people visit and buy property without having to physically travel.

A listing on idealista with virtual technology, a virtual tour or virtual home staging, helps you sell your home in Spain quickly. It gets better positioning than property listings that only have photos or videos and increases visibility and contact opportunities.

The perfect property description

Comments are another important aspect when listing a property for sale in Spain. The important thing is not what you say but how you say it, so in order for your advert to catch the buyer's attention, you have to make them imagine what it would be like to live there through the description of the property.

We recommend adding a clear and attractive title that catches the attention and invites the potential buyer to read it. The more complete and attractive the description of the property, the better the chances of attracting the attention of potential buyers.

The property description should convey how it will feel to live in the house and should help the reader to imagine themselves living there, taking advantage of everything that each room in the house has to offer when they own the house.

There are also a wide range of marketing tools, such as 'storytelling' or 'copywriting', that teach you how to write advertisements for your home. People don't just buy products or services, they buy emotions, so sell the benefits of the house, don't just focus on the features of the property.

There is no point in hiding or concealing important and relevant aspects of the property. If it does not have a balcony or garage, indicate this in the description. Try to use clear, friendly language and be as transparent as possible with your listing, it will save you wasting time on unnecessary visits and enquiries. The idea is to tell the buyer what he/she can do with the property you are selling.

Having a realistically priced property, good reviews, quality photographs and multimedia technology will provide the buyer with as much information as possible. The more information a buyer has about the property, the easier it will be for them to make a decision, the more successful your listing will be and the quicker you will be able to sell your home in Spain.

• Start selling your property with idealista today or find the most suitable real estate agency to help you sell quickly.