So you’ve put your property up on the internet, you’ve set the asking price and posted some nice photos. Now, the description of the house is the final step in convincing a potential buyer to make an offer, or the potential tenant to call you and ask about the rental offer.
Photographs and video matter a lot, but the description of a property is essential to give strength to the visual content. These three elements complement each other and together have a greater effect.
The idealista/tools service has created a guide with advice on how to write the best property descriptions possible for making potential buyers or tenants fall in love with a property. Before starting with the recommendations, though, you should bear in mind that choosing a house is based largely on sentimental reasons, something that should be reflected in the description.
Without further ado, then, here are the pro tips for describing a home in order to sell or rent it:
1. Write a title that sums up the property in an attractive way. For example:
- Luxurious penthouse in town centre
- Family home in highly sought-after residential area
- Historical country house in quiet rural area
- Modern apartment, recently renovated
- Spacious property to be renovated, ideal as an investment project
2. Summarise the property, its main characteristics and selling points, something like "3-bedroom house with incredible views over the city and only a short walk away from schools, shops and restaurants".
3. Describe the rooms and the state of the house, including the decorations. Here are some ideas:
- Large panoramic windows
- Central heating/air conditioning
- Double glazing
- Tastefully decorated with design elements
- Recently refurbished
- Development potential
4. Specify the number of rooms, remembering to detail the fixtures and fittings:
- Wardrobes
- Dressing rooms
- Bathrooms
- Dimensions and size
- Classic white
- Modern (colour)
5. Describe the living room, including the most characteristic features:
- Open space
- Fireplace
- Great views
- Original features (mouldings, beams, window frames)
6. Describe the kitchen, including the style of decoration and the main appliances:
- Rustic style with pine/oak/beech cupboards
- Modern with new appliances
- Oven type
- Storage space
7. Describe the exterior of the property:
- On a residential housing estate
- Community maintenance service
- Private entrance
- Garden
- Patio or paved areas
- Swimming pool
- Views and other features, such as parks or green areas
8. Services and infrastructure in the area that make your property a truly special opportunity. A garage shouldn’t just be a place to store your car, but a unique selling point for your home. When talking about parking spaces in buildings, specify whether they are spacious, easy to access from the street, easy to park and safe.
- In a calm and secluded area
- Close to schools and hospitals
- Walking distance to shops
- Lively nightlife
- Close to public transport services
- Near parks and playgrounds
- Gym and sports facilities nearby
9. Additional terms: If you’re running out of ideas to describe your property, we suggest using expressions such as: quiet, peaceful, calm, lively, welcoming, pleasant, comfortable, elegant, modern, spacious, surprising, spectacular, stunning, charming, historic, good location, desirable, suitable for families, pets welcome, ready to move in, completely renovated, exclusive, low maintenance costs, environmentally friendly, has a garden, etc.
10. Honesty: It is very important that we always tell the truth in the property description because otherwise we’re wasting our time and that of the customer. If, for example, the property is a top floor flat but doesn’t have an elevator, don’t hide the fact because when people come to look around the place it’ll be the first thing they notice and they’ll no longer trust you as a seller, but if you’re up front about all the facts of the property then people who are interested will naturally come up.
11. Call to action: It is very important to incite the customer to take some action. At the end of the description you have to write a sentence that will make the potential client react and decide to contact you to find out more but of course, the language used must be subtle and create expectation. For example:
- Want more info? We’re happy to help you choose the best home for your family.
- Discover your next home with us... are you going to miss out on this chance?
In short, a good description can be obtained in about 600 - 700 words. Don't forget that potential clients do read the descriptions of the properties, and they do so carefully to the last full stop. In property descriptions, 70% should be the advantages it has over other houses and the remaining 30% should be the features it has. The features are informative but the advantages sell. Once you have given all the information the customer needs to know about the place, sell it with the description!
Alicante's most expensive neighbourhoods and their house prices
With its privileged climate and coastal charm, Alicante has become a top choice for those seeking quality and exclusivity on the Mediterranean. Rich in history and beaches, the city attracts a discerning clientele drawn to the Costa Blanca lifestyle.
Catalonia's most affordable town to buy a house
Buying a home in Catalonia without overspending remains achievable. While property prices pose challenges, several towns and villages still offer surprisingly affordable options. According to a recent report, Ulldecona, in Tarragona province, is the cheapest town in Catalonia to buy property, with prices well below the regional average. This article explores what life is like there, reveals the most affordable coastal town, and highlights other Catalan locations presenting unique real estate opp
Europeans, Latin Americans and Americans investing in Catalonia housing
According to the Association of Registrars, foreign demand for housing in Spain has slightly decreased in percentage terms but remains stable, accounting for 14.1%, still at the higher end of the historical range. Eight autonomous communities reported quarterly increases in the share of home purchases by foreigners. The highest proportions are found in the Balearic Islands (30%), Valencian Community (28.3%), Canary Islands (24.6%), Murcia (20.4%), Catalonia (15.6%) and Andalusia (14.2%).
Penthouse in Valencia sells in under 24 hours for €765,000
The sale of a penthouse for €765,000 in Valencia’s Mestalla neighbourhood, completed after a single viewing and in under 24 hours, underscores the strength of the city’s property market. Managed by the young agency Lion Capital Group, the transaction reflects growing demand for high-end homes and the importance of efficient, tailored service in closing premium deals.
Cheap Spanish property near the beach
Summer 2025 is in full swing, and for many, there’s no better time to dream of life by the sea. Whether you’re already soaking up the sun or planning your next escape, the Spanish coast remains a top choice for expats and holiday home buyers alike. With a wide range of property for sale in Spain with sea views, there’s something to suit every taste and budget. And despite concerns over rising living costs and mortgage rates, buying a home on the Spanish coast doesn’t have to cost a fortu
Alicante house prices hit record highs: what buyers should know
In June, property prices in Alicante hit a record €2,435/m², up 2.7% from May and 16.4% year-on-year, according to idealista. The most expensive areas are Playa de San Juan-El Cabo and the city centre, both exceeding €3,000/m², nearly three times the cost of Virgen del Remedio-Juan XXIII, the most affordable area at €1,067/m².
New homes in Benidorm winning over Dutch, Belgian and Polish buyers
Benidorm has become the preferred residential destination for European buyers aged 45 to 59, particularly from the Netherlands, Belgium and Poland. This group seeks modern, sustainable and well-connected homes for long-term stays or permanent residence. Developments such as Breeze, in Balcón de Finestrat, cater directly to this demand, offering sea views, A-class energy efficiency and an environment designed for year-round comfort.